Marketing is all about awareness. By marketing something, you make people realize about existence of your product, its features, competitive advantages and also some disadvantages of not having it. Marketing Departments are essential and considered back bone of any company. Most organization allocate and invest half of their budget on just marketing and promotional activities. Everything that needs to be sold, needs to be marketed first. Similarly, your house, property or business setup also needs to be marketed if you are in a state to sell those.
Yes, property marketing is necessary. it’s because you have invested not only money, but your interest as well, in your house. When you were building it, you used best construction material in it and ensured nothing is overlooked. When you were living in it, you made sure that your house becomes a home. You looked after its maintenance, cleanliness and took measure to prevent it from any possible harm. Now, at the time of selling, these things needed to be exposed to your prospects, so they can realize that the price justifies the condition of house. Selling your property is easy with the help of plenty of real estate agents available out there, but in this age of information technology and internet, it is even possible to bypass them and save the commission by doing a little hard work yourself.
As a first step, you need to capture the attention of buyers by taking some catchy photos of your property. If it’s a house, capture the accommodation space available, kitchen, drawing and dining, lawns and greenery, and most importantly a full landscape from the front. While capturing photos for a business, you need to showcase the space, size, entry points, assets and machinery available for sale. Don’t add any filters to beautify images as buyer will be soon visiting to see the real thing by his own eyes. If you post meretricious photos in the advertisements, viewer will think that the property being advertised is not worth giving a look. Hiring a professional photographer will surely create a difference here. It will help your ad getting more visitors and remember that, more buyers mean higher prices.
Eye catching photos will go in vain if you don’t add proper details describing features of your holdings. Your goal is to make reader able to get an insight and assert a positive image about your property or business, in pursuit of this, describe whatever can make difference here and also in, face to face bargaining process. To do this, you need to tell all the premium features of property to the sellers.
A marketing plan of a business will differ from a house because both have different features. A business is required to be sold on the bases of its location, sales, assets available for use, while a house or a property is determined on accommodation, location factors and availability of resources. A good marketing plan confirms that all aspects of property are being considered so that it will get noticed.
There are thousands means to market your property individually or through the agents. It can be radio, newspapers and Real estate magazines but the emerging one is internet. People are using online listing websites to buy, sell or rent property or business. It doesn’t only provide a large platform with vast choices to them but also assist in the process of marketing their properties. Sbx.com.pk is working on the same principle, with the idea to help people buy, rent or sale properties or businesses online without any charges.