Established in 1984, Haier is the world’s No. 1 major appliance brand. It has transformed from an enterprise that manufactures household appliances to a platform that incubates entrepreneurs for the whole society. In the Internet age, Haier aims to become a Networked Enterprise which overturns its self-contained enclosed system and fits into the Internet as a node that can connect various resources, with a view to building post-e-commerce ecosystems based on user value interaction for co-creation and winning together to add value for all stakeholders.

To forge itself into a real Networked Enterprise, Haier has carried out self-disruption in six aspects: strategies, organization, employees, users, compensation and management, so as to create a dynamic cycle system and accelerate the Internet transformation. Strategically, Haier establishes a user-centered ecosystem for co-creation and winning together to add value for all stakeholders; in the organizational structure, Haier changes the traditional enclosed system into an open node distributed on the Internet and replaces hierarchy with a networked organization. In this process, Haier transforms its staff from employees and passive performers to entrepreneurs and dynamic partners, aiming to meet the individualized needs of users by means of community featuring ecosystems with best experience. In its compensation mechanism, “pay by users” has superseded “pay by the enterprise”, driving employees to become entrepreneurs who create value for users while realizing their own value; In the management innovation, Haier has achieved self-evolution of leading goals through the exploration into nonlinear management.

Why to Join

Through its exploration into the Internet Model, Haier Group has achieved steady growth. In 2015, Haier achieved a global turnover of 188.7 billion yuan with a compound growth rate of 6% over the past decade, and a total profit of 18 billion yuan with a 20% year-on-year growth rate and 30% compound growth rate over the past decade, 5 times that in revenue. The online trade volume reached 157.7 billion yuan, a year-on-year growth of nearly 200%. With the rapid development of Internet finance, the trade volume on the Internet platform totaled over 70 billion yuan. By the end of 2015, Haier’s platforms have attracted over 4,700 first-rate external resources, 3 billion yuan of VC fund, 1,330 VC institutions and 103 incubators, setting the stage for 1,160 projects. Over 3,800 node microenterprises and nearly one million micro stores on Haier’s platforms are socializing their capital and human resources. More than 100 microenterprises boast an annual revenue of over 100 million yuan, and 22 have introduced VC, and 12 are valued at over 100 million yuan. Due to Haier’s transformation through decentralization, disintermediation and removing the “insulated wall”, the employees have decreased from the highest 110,000 to less than 60,000, but Haier’s platforms have offered over 1 million jobs for the whole society.

How to Join

National Business & Real Estate (NBR), established in 2016, is a leading solution provider to buy/sell small business or setting up franchise of any existing business as well as provider of different services of real estate industry in major cities of Pakistan. NBR has setup new trends in business & real estate brokerage services, national market analysis and planning.

NBR is a subsidy of an Australia based Company, head office located in Sydney, Australia. Mr. Noor Awan is pattern in chief who has vast knowledge of technology so his vision is not only bounded to just one country.

For further information on franchise requirements please contact at following address or submit your query using contact us form.

Name: *

Email: *

Phone / Mobile Number: *


National Business & Real Estate

P-324 Main Boulevard Khayaban-e-Jinnah, Lahore, Punjab, Pakistan




Coming Soon…